Opinion: When you’re number one, you don’t waste your energy mouthing off about number two because it’s rather unbecoming.
Instead you crow about your supremacy to anyone who will listen, while acting like the competition doesn’t exist.
Unless you’re Samsung, that is.
The Korean company’s unhealthy obsession with Apple continued this week with a series of ads that are, in theory, designed to promote the Galaxy Note 4. Except they’re not. In at least one of the TV spots, the Note 4 is not mentioned until the last few seconds. In reality, they are designed to troll Apple.
In the build up to the iPhone 6 Plus release this week, Samsung has gone to huge lengths to ensure everyone knows they’ve been “excelling at phablets for years,” while Apple is the Jonny-Ive-Come-Lately.
In another commercial aired in the United States, the firm rips into the hypocrisy of some in the technology media for calling the original Galaxy Note “an unwieldy beast,” in 2011, while heralding Apple’s “imitation” in 2014. That’s fair enough, but tastes and trends change.
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